With the advancements in technology, marketing trends are changing continuously. Each year we observe new trends that lay the foundations for the future of marketing. Although it's difficult to predict the future; however, we can surely predict the digital marketing trends of 2022.
There is no doubt that digital marketing is constantly changing and evolving; however, we expect to observe some dramatic change in digital marketing during 2022. We hope to see a lot more exciting and adventurous developments in the digital marketing world during 2022. These changes will drastically impact how we promote our brand and communicate with our audience.
This is the right time to talk about what is to come this year and how organizations can plan and adjust their marketing strategies to cope with the changing marketing trends. Here we will discuss some of the most important digital marketing trends of 2022 and help organizations understand how they can plan their marketing strategies and make their business successful.
Digital Marketing Trends in 2022 – 7 Important Trends
Here are a few top digital marketing trends of 2022 that all organizations must implement to ensure success.
1. Giving Prime Importance to Video Content
The start of the year 2022 saw a continuous rise of TikTok, which has now become an essential platform for business promotion. Leaving all other social media platforms behind, TikTok has become the leading social media channel, particularly among Gen Z users.
With the continuous rise in TikTok, the social media landscape has shifted from status and photo updates to video posts. Seeing this rise in the importance of video content, the other social media platforms launched their own features. Instagram’s “Reel” feature and YouTube’s “shorts” are the most common examples.
That's why brand owners need to pay significant importance to creating video content highlighting the critical features of their products or services. Creating short videos is essential as they emphasize how we consume the content.
2. Live Streaming
The COVID-19 pandemic and the lockdown scenarios have led to an up-rise in the Live streaming industry. Live streaming means sending a video on the internet in real-time instead of uploading a recorded video.
This can be considered live digital marketing, which most business owners include in their digital marketing strategies.
Live streaming is beneficial in creating a better user experience and bringing a sense of originality. It helps in promoting your brand and hence building trust among the users. In short, live streaming is incredibly beneficial in increasing user engagement with the brand.
3. Understand the Importance of Influencer Marketing
Influencers are the individuals who are experts in using social media platforms and are consistent in using these platforms. Such individuals have a long list of followers and are trusted by their audience. A reputed social media influencer usually has around 1 million followers on their social media accounts. In contrast, micro-influencers are known to have about 1000-10000 followers.
Organizations can pay these influencers to promote their brand. These influencers have a defined audience which means they have a higher engagement rate. Hence, the chances of conversions increase significantly through influencer marketing.
That’s how you can promote your brand or services through influencer marketing. So, organizations must include influencer marketing while planning digital marketing strategies to implement in 2022.
4. Pay Importance to User-Generated Content
User-generated content is a powerful tool, mainly targeting generation Z. These days, organizations are encouraging their users to share their unique content in response to their services. When users do this, they are offered special discounts, prizes, and even free products.
User-generated content is incredibly beneficial in building and strengthening communities. It serves to bridge the gap between the brands and users and helps them come on the same page. Surveys suggest that more than 90% of the buyers prefer going through the user-generated site before making any purchase. UGC significantly affects the buyers' buying decisions.
UGC can either be in the form of testimonials among the users, comments on blogs, or posts or images created by users. UGC is expected to be a compelling digital marketing trend in 2022.
5. Prioritize SEO
If you are not prioritizing SEO in 2022, it's almost impossible for your customers to find you online. SEO isn't an option in 2022; instead, it's essential to implement because, if properly implemented, SEO techniques can take your business to the heights of glory.
With all businesses listed on the internet, you have to stay on the top of the web search pages. So, to make your digital marketing strategy effective in 2022, SEO must be at the top of your list. All this will become possible only if you implement SEO strategies appropriately and pay significant importance to link building, keyword research, and guest posting.
6. Consider Storytelling
Storytelling is another way of following the digital marketing trends in 2022. Most organizations are using storytelling techniques to grab their audience's attention and hence promote their products or services.
You can use the storytelling technique to tell your customers how you have fulfilled your promises and have gone out of the way to meet client expectations. In this way, you will succeed in building trust among your customers and promoting your business.
7. Less is More
No matter how digital marketing trends evolve during the year 2022, one universal rule stays consistent, and that is, "Less is More.” There is no need to go beyond the trends or try anything out of the box. By doing so, you will be putting your finances at stake because you are not in a position to guarantee productive results.
Instead of doing too much, you must understand that less is more. Instead of targeting too many channels, focus on following the existing trends. By doing this, you will significantly increase your chances of success.
Digital Marketing trends continue to change with the passing years. We expect to see some drastic changes in these trends during 2022. Hence, organizations need to pay significant importance to implement these latest digital strategies as they will help make your business successful.